Crawfest 2026
Comprehensive branding and graphics package for Tulane's 2026 Crawfest.
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problem
The festival required a fresh, recognizable identity that could translate across a massive scale—from tiny social media icons to huge stage backdrops—for an event that blends food, music, and student culture.
solution
I managed a team of four to execute a comprehensive branding package that balanced fun with functionality. We created a unified visual language that adapted seamlessly to merchandise, motion graphics, and environmental signage, ensuring a consistent brand experience for the thousands of attendees at this major university event.
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