Tulane Design Showcase + Runway Show 2025
A unified environmental branding suite for the Tulane School of Architecture’s largest annual exhibition.
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problem
The event featured disparate work from over 100 students across nine different design courses, including furniture, lighting, and fashion. We needed a unified brand voice that could hold this chaotic variety together and celebrate the students' innovation without overpowering the individual projects on display.
solution
As Graphics Team Lead, I developed a flexible visual system applied across motion graphics, standing signage, social media, and digital invites. This cohesive branding professionalized the exhibition, creating a seamless visual narrative that guided attendees through the diverse range of work from the digital screen to the physical runway.
I served as the Graphics Team Lead under Creative Director Meghan Saas, responsible for managing the production of all visual assets for the event. I personally executed the motion graphics, standing signage, and social media content, ensuring the branding remained consistent across both digital and physical touchpoints. My role involved coordinating with over 100 students to ensure their work was represented accurately within the unified visual system I helped develop.
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